I build the paid search and measurement systems behind high-value travel: the safari planned over eighteen months, the expedition voyage, the lodge whose guests keep the forest standing.
No deck, no proposal, no qualifying form.
Both sides find out whether the second conversation should happen.
Here for something specific?
A travel brand · Booking a speaker · A grant specialist or funder
High-value travel bookings take weeks of consideration and are worth thousands when they land. Most paid search treats them like newsletter sign-ups: optimised to enquiry counts, reported on last clicks, judged on a cost per lead that says nothing about revenue. That gap is the reason Navvy exists.
The work is measurement-first. Offline conversions wired back from your CRM, bidding on booking value rather than enquiry volume, and a straight answer when something ran unmeasured. If a campaign is wasting money, you hear it from me first, with the figure attached.
Before Navvy: 12+ years in paid search, leading the PPC team at Trainline, consulting for the Decathlon Group, Greenpeace and British Heart Foundation, and three and a half years at Opteo building Google Ads software. Originally from Tours, France; based in London.
Hands-on management inside your account, never delegated down a chain. Built for high-value travel brands and, through Adellus, for businesses with a positive impact on climate change: Search, Shopping, YouTube and Demand Gen, with measurement wired back to your CRM.
Everything I run is converging on the same idea: marketing skill applied where it does measurable good.
The performance marketing agency for travel brands where trust is still built in conversation: conservation safaris, expedition voyages, regenerative lodges, luxury rail. Working with Wilderness Destinations and other conservation-led travel leaders.
wearenavvy.com →The weekly paid media briefing I have written every Monday since 2022: what changed, why it matters and what to do next, with original contributors credited. Read by 23,500+ subscribers on LinkedIn.
paidmediacollective.com →Board member of the PSA, the nonprofit for the paid search profession. Speaking internationally, including ADworld Experience in Bologna and We Make Future.
Board profile →The boutique Google Ads and Microsoft Ads consultancy behind eight years of client work, now transitioning to serve businesses with a positive impact on climate change. If your organisation is part of the solution, the same senior paid search sits behind you.
Work with Adellus →Five values run through everything I build. They are not aspirations; they are operational, stress-tested in the work, the client roster and what gets turned down.
Data should simplify decisions. Dashboards and briefs reveal what matters, not everything that can be measured: offline conversions from your CRM, booking value in the auction, and for conservation-funded operators, guest revenue connected to the conservation funding it generates, to the pound.
Transparent in spend, attribution and creative performance, always, including the tests that did not work and the weeks something ran unmeasured. I never claim sustainability credentials on a client's behalf: commercial outcomes are what I deliver, values alignment is what I verify.
Waste hides in the details. Tracking, bidding, search term governance and creative testing are engineered layer by layer, because for a small marketing team wasted budget is existential. The systems protect margin, not just volume.
The work runs as an embedded extension of your team. Seasonal camp closures, conservation calendars and brand equity constraints are understood from the inside, not negotiated through a quarterly review.
Growth must be measurable and sustainable: optimised for contribution margin and customer lifetime value, never for vanity metrics. For conservation-funded operators, revenue growth is conservation funding. I take that responsibility seriously.
The flagship: an eighteen-month paid-search rebuild for Wilderness, the conservation-led safari operator, run embedded with their in-house performance and sales teams. Qualified-lead definitions written with the sales team, enquiry outcomes returned from the CRM to the platforms, and six European markets scaled on their own acquisition economics. Published with permission.
Other client results belong to the clients. If you want to see what the same approach does for your brand, ask; that conversation is how the trust gets built anyway.
"Yoann has been instrumental in driving stellar performance over the last 18 months. He has helped to drive higher lead quality, a high lead volume and a lower cost per lead. We're very grateful for the positive impact Yoann has had on our Performance Marketing."
"Yoann is one of the most intelligent people I have had the privilege of working with. His ability to quickly dive deeply into a problem and understand its core challenges is incredibly unique. His network in the PPC space touches all corners of the globe."
Both recommendations are public on my LinkedIn profile, in full.
Programming an event? I speak on paid search for high-consideration purchases, measurement that survives contact with a CRM, and AI in paid media operations, in English or French.
Bologna. Every edition for the past three years; the event where the real conversations happen, on stage and over dinner.
International speaking on paid search and measurement.
Board member of the profession's nonprofit, from September 2026.
Friends of Search, brightonSEO and Hero Conf UK regular; #35 in the State of PPC's Top 100, 2025 and 2026.
Webinar with Google Ads coach Jyll Saskin Gales on where ecommerce PPC is heading in 2026: evolving placements, shifting controls, and why data quality and signals now decide performance. Watch the recording → Read the recap →
The Good Growth Movement is the community I co-founded with Maxim Kahlert: a social enterprise helping purpose-led entrepreneurs grow businesses that do good, starting from Walthamstow.
A free peer community, practical workshops and mentoring in ethical digital marketing, and local directories of businesses built around repair, refill, learning and connection. Structured as a community interest company, so surpluses are reinvested rather than extracted.
For grant specialists and funders: the CIC's beneficiaries are entrepreneurs, micro-enterprises and early-stage social enterprises, particularly from under-represented or financially disadvantaged backgrounds, who lack affordable access to marketing and business-growth expertise. If you work in grant funding for community organisations, an introduction would be genuinely valuable.
No deck, no proposal, no qualifying form.
Both sides find out whether the second conversation should happen.
